SUNGLASS DESIGN CONTEST LAUNCHED BY POLAROID EYEWEAR - DESIGN AND BE PART OF THE POLAROID LEGACY
Students, Professionals and Design Aficionados Encouraged to Submit Entries
Inspired by the classic elegance of the 1930s? The retro swing of the 1950s? Or, perhaps, it's a futuristic vision of the 2020s that stirs your creativity? Let trends from past or future decades - between 1930 and 2020 - inspire you to unleash your design creativity and create a pair of unique, trend-setting sunglasses.
Polaroid Eyewear, a leader and pioneer in premium polarizing lenses and highly fashionable sunglasses since 1937, encourages students, professionals and design aficionados to participate in its design contest and win the chance to be part of the brand's iconic legacy. Polaroid Eyewear will produce the best original designs under its "Best Under The Sun™" Signature Sunglass Collection to be launched globally in spring 2013.
Decade after decade, Polaroid Eyewear continues to create lifestyle benchmarks. The first "Best Under The Sun" Collection was successfully launched in spring 2011 with 10 original designs from the Polaroid archives featuring stunning sunglasses from the 1930s to the 1980s worn by heroes and celebrities alike, all re-produced with meticulous detail. For its 2013 collection, Polaroid Eyewear is looking to launch fresh, new designs inspired by different decades.
The contest is open to anyone with a design background or quite simply with a keen eye for fashion and design. The contest will run from July 1, 2011 to September 30, 2011 when participants can submit their designs online; however, participants can sign up for the contest starting today on. Submissions will be featured on the Polaroid "Best Under The Sun" webpage and Facebook page. An online vote along with considerations from experts at Polaroid Eyewear will decide the winners of the contest. Online voting starts on October 1, 2011 until November 30, 2011. Winners will be announced by April 2012.
Up to 10 best selected designs will be launched globally in 2013 as part of the Polaroid "Best Under The Sun" Signature Sunglass Collection and will have the designers' names in the product description. The winning designers will be paid royalties on every piece of their style sold and will have the opportunity to present their design at the prestigious MIDO optical fair in Milan.
For more details, technical requirements, online registration as well as terms and conditions, which apply, please visit the Polaroid "Best Under The Sun" website Polaroidsunglasses1937.com.
About Polaroid Eyewear
Polaroid Eyewear is a world leader in optics and lens technology, manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses, optical frames, reading glasses, clip-ons, premium circular polarized 3D glasses and licensed sunglass brands around the world. Polaroid Eyewear has a worldwide exclusive license for the Polaroid brand with PLR IP Holdings, LLC, the owner of the Polaroid brand. Polaroid Eyewear has offices in the US, UK, Switzerland, Italy, Sweden, Russia, China and the Netherlands, as well as a comprehensive network of distribution partners around the globe. Polaroid Eyewear is part of the global StyleMark group which in addition to the Polaroid brand , also markets brands such as Hello Kitty, Jones of New York, Disney, Panama Jack and Revlon. For more information: www.polaroideyewear.com www.polaroidsunglasses1937.com
Polarization
Daylight travels in waves oscillating in all directions of three-dimensional space. Polarized light also travels, but mostly moves in two dimensions: horizontally and vertically. Vertical light brings useful information to the human eye, enabling us to see colours and contrasts, while horizontal light simply creates optical noise or glare. Where light strikes a non-metallic surface such as water, it often reflects primarily in a horizontal plane. This creates a high concentration of glare which can be selectively blocked only by a good quality polarizing filter. Polarizing lenses selectively filter out the horizontal light, thus eliminating glare. Wearing Polaroid sunglasses means :
- Glare-free vision
- Clear contrasts
- Natural colours
- Reduced eye fatigue
- 100% UV protection
Thermofusion™ technology
Thermofusion™ Technology is the innovative production process developed for Polaroid premium polarized UltraSight™ lenses. It is used to form lenses and protect the polarizer at the core of the lens. With both injection moulding and vacuum forming, the optical quality of the lens can be compromised during production - Thermofusion avoid this by protecting, shaping and tapering each lens during production, delivering the exceptional optic quality.
Thermofusion Technology creates lenses that are optically correct and block glare with great efficiency. They are also provide better scratch-resistance, impact resistance and give 100% UV protection.
Promoting sustainability
As part of the company's commitment to the environment, innovation and technology, Polaroid Eyewear is an official sponsor and supplier to PlanetSolar™, a ground-breaking project promoting the potential of renewable energy. PlanetSolar has an ambitious goal - to sail around the world using solar power alone. Along the way, it offers educational exhibitions to explore better ways to protect our planet.
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